ASUS CEO Jerry Shen Confirms AR Plans: ASUS Augmented Reality Glasses To

The company held its Q3 2015 investors conference on Wednesday, November 11, detailing its performance and outlook, and Shen said during an earnings webcast that ASUS plans on tapping the AR market in 2016.

Microsoft has announced that its HoloLens AR headset will become a new product line category. "It should be next year when we come out with a product".

Since the apparent death of Google Glass, virtual reality has nabbed much of the limelight from augmented reality. So as excited as we are for Microsoft's HoloLens, it's nice to see another company stepping into the fray to alter our reality.

It seems like ASUS favours the prospects of AR devices over VR ones. ASUS also partnered with Google which favoured AR, with its Google Glass product, over VR escapism. Microsoft's HoloLens AR glasses are set to launch in early 2016 at a hefty $3,000 for the developer edition, but back in October ASUS and Microsoft were discussing the idea of collaborating to launch a cheaper variant of HoloLens.

The CEO informed that users can blend real life situations with themselves and augmented reality portions, and further disclosed that the company is now working on implementing it. Opposite to what Virtual Reality is, augmented reality connects the real world with digital elements instead of providing its users with a complete fictitious environment.

Will Virtual or Augmented Reality ever truly take off? "Internally, we are talking about how to prepare", he said.

Asus is best known for building laptops, though in recent years has also been pushing out its Zen ranges of smartphones and tablets. Do any of you have an interest in augmented reality? .