Popular hair product line Wen sued

Finally, they added that once consumers began complaining of the hazards brought about by WEN hair care, the brand removed all negative reviews on social media instead of addressing them properly. More than 200 women living in 40 different states have joined hands to file a class-action lawsuit against infomercial biggie Guthy-Renker and WEN Hair Care, alleging that the cleaning conditioner marketed by the company caused baldness, scalp irritation, rashes, hair discoloration and hair breakage among users.

Legal actions are temporarily suspended as Chaz Dean, creator of WEN hair care products, settles a lawsuit filed by over 200 angry women customers.

'The cleansers include a ideal blend of special ingredients, including natural botanicals and herbs, and do not contain sodium laurel sulfate or harsh chemicals, ' says company's bio.

Celebrities like Brooke Shields, Alyssa Milano and Angie Harmond all claims that their handsome hair is because of WEN. The products gained popularity through infomercials led by Guthy-Renker, the direct marketers behind the success of Proactiv acne treatment. The shedding continued, she said, for approximately three weeks after she stopped using WEN, and eventually resulted in her losing "one quarter to one third" of the hair on her head. After using this product my scalp and face broke out in boils and my hair fell out in chunks.

When it comes to hair, most women hold their own mane with pride, keeping in mind the many hair care products they have to buy to keep it smooth and shiny all day long. This shampoo destroyed my life'.

AbMac Los Angeles VP Joe Hixson is speaking for Wen, which issued a statement claiming there is no scientific evidences for the charges. The hair care line was so successful that in 2010 Forbes reported it had raked in $100 million in only its second year of sales. According to Fox & Jane salon hair stylist Kelsey Smart, WEN products are good for coarse and frizzy hair.

Several other women have posted photos of their hair loss on the . Buzzfeed reports that the lawsuit claims that WEN should have known about the hair loss issue after receiving so any complaints.

The lawsuit provided online reviews dating back to as far as 2012, with claims that the product turned hair brittle, while others noticed a significant rise in their hair falling out. And, we encourage any customer with any questions to us'. "We intend to vigorously contest the allegations made against our products", read the statement.