'Paranormal Activity' Scares Up $600K, 'Last Witch Hunter' Scores

Vin Diesel's The Last Witch Hunter brought in a meek $10.8 million, landing at No. 4, followed by Hotel Transylvania 2 with $9 million.

Other notable flops from the weekend include another "Paranormal Activity" movie, "Jem and the Holograms" and "Rock the Kasbah".

"Steve Jobs", which opened wide to 2,493 locations after launching in limited release, is set for a three-day total of $7 million, though earlier estimates had pegged it as high as $19 million. Compared to previous Hanks and Spielberg collaborations it is coming in dead last, behind even The Terminal by $9 million as it has yet to top the 2004 release after ten days in release in the same number of theaters. Goosebumps held surprisingly strong in its second weekend, making $15.5 million for a total of $43.7 million. Jem and the Holograms, which is said to have cost just $5 million, bowed in 15th place with an estimated $1.3 million, while Rock the Kasbah opened in 13th place with $1.5 million. He's worth more than $2 million on opening weekend. It did only okay in the depreciation department this weekend, as it fell 34% to $15.5 million this weekend.

Steve Jobs was predicted to make $20 million so the studio will be looking at what went wrong. Starring Michael Fassbender as the tech guru of the title, the film may still have a long run through awards season. The film will be available digitally 17 days after it leaves theaters as opposed to the usual 90 days.

Overall, box office revenues were down more than 10 per cent from the year-ago period when "Ouija" and "John Wick" topped charts.

"There're simply too many movies being launched into the marketplace". "Audiences, and particularly older audiences for whom these films have great appeal, they're staying away. It's straightforward to get misplaced in the event you're a newcomer into such a crowded surroundings".

As audiences pick and choose where to spend their entertainment dollars, Dergarabedian also notes that there is a handful of probable blockbusters on the way with "Spectre", "The Hunger Games: Mockingjay - Part 2" and "Star Wars: The Force Awakens".

"Often sophisticated, intellectually charged movies like "Steve Jobs" have a tough time gaining huge acceptance by a general audience", said Paul Dergarabedian, senior media analyst at Rentrak. Where obtainable, the newest worldwide numbers for Friday by means of Sunday are additionally included.

"We are going to continue to support the film in the markets where it is showing strength and we're going to continue to do it aggressively and proactively", Nick Carpou, Universal's domestic distribution chief, told Variety.