MTCH Stock: Match.com IPO Could Be Biggest victor of 2015

At the "heart" of that growth is Tinder, the popular yet controversial app that has exploded onto the online dating scene. The user can then just swipe right or left on a smartphone or tablet screen to approve or reject a proposed match.

Match said in a separate filing Wednesday that an interview with Sean Rad, the CEO of its Tinder app, published that day in \the British newspaper Evening Standard "was not approved or condoned" by the company.

Tinder has been criticized for promoting a culture of "hooking up", but in many ways it's the envy of the online dating world.

Match is made up of a number of online dating sites from Match.com to Tinder as well as networks for more niche markets like LDSPlanet.com, aimed at Mormons. The company had originally estimated its IPO range at between $12.00 and $14.00 per share.

Dorsey's two jobs were mentioned as one of the risk factors in the company's public filing, noting "this may at times adversely affect his ability to devote time, attention, and effort to Square". For the first six months of this year, the company had a loss of $77.6 million on revenue of $560.6 million.

Smith thinks that criticism doesn't give Match enough credit for developing Tinder in the house. If all goes well, they participate in upside share prices and perhaps get a dividend.

As you can see from the above performance chart, China based Jiayuan.com worldwide Ltd has underperformed, while Spark Networks, Inc peaked in 2013 but is showing signs of stabilization and IAC/InterActiveCorp's shares are back to where they were at the beginning of the year.

Can Match avoid the fate of GoPro?

However, according to the company's prospectus, any borrowings subject it to interest rate risk, which could in turn cause its debt service obligations to "increase significantly".

Still, the Square's IPO price of $9 was well below its forecasted range, and 22 percent below the estimated private valuation levels of around $15.46 at which Square had been selling its stock from 2014 onwards.

Prior to the IPO, Match was part of IAC/Interactive, the conglomerate run by media mogul Barry Diller.