YouTube marketing metrics to improve video ROI

If you're not using annotations, you're missing out on the best way to bring referral traffic to your site from YouTube. This is because YouTube makes money from the ads displayed on the videos that appear on its video-streaming and video-sharing platform.

Will YouTube Red be a hit for Google? If you have a jailbroken iPhone, you can get most YouTube Red features for free, but honestly, it's worth paying for the service for a number of reasons. All that you have to do is to the YouTube app on your Android.

Case in point: We found a majority of Brafton's embedded YouTube videos get views on Glassdoor, reminding us to post there consistently.

But YouTube Red feels liberating: there's no dreading an irritating advertisement every time I go to launch a new video.

One feature that many YouTube users have been yearning for is background audio, which is the ability to play a video, but then have the ability to exit out of the app and go into another app while the audio of the video continues to play.

The good news is that this is now possible with YouTube Red.

Also new in this latest version of YouTube it seems there have been a few revisions to the visual appearance of a few icons, specifically the button for transitioning a video into fullscreen view and the button layout for adding to your favorites and watch later lists. Once you determine trends within these, you can determine if people want shorter videos, or if you're wasting time talking about areas where your audience simply isn't interested. It's a service that costs $9.99 per month, but now it comes included with YouTube Red.

Of course, you can use for free, but you'll be limited with ads and a certain number of skips, as well as the inability to download music for offline playback. TubeMate is one such app that you can not find at Google Play Store despite its effectiveness in downloading videos from YouTube. There's a YouTube Music app in the works (YouTube is the home to most of the world's music videos, so it's the right kind of vertical to launch), and YouTube is developing original programming, just like Amazon has done with its Prime service. You can also upload music that you own (up to 50,000 tracks) to an online music locker and play them through the Play Music site and its mobile app. PewDiePie has been cast as one of the content providers that Red subscribers will have access to.

Most importantly, Facebook is now serving up suggested videos on iOS devices when a user clicks a video to watch.

If you're already a Play Music subscriber, you automatically get YouTube Red. Each artist page also has a collection of their YouTube videos.